Boutique Hotels: What Are They?

Erin Smith — Travel Advisor
3 min readJun 19, 2021
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Boutique hotels represent a smaller property with upscale accommodations and personalized service. Most boutique hotels acquire 10 to 100 rooms to allow a comfortable, intimate experience as an alternative to a regular chain hotel.

These customized hotels offer specific aesthetics tailored to their location. Allowing the guests to feel more in a vacation trance mindset and attain exceptional customer service. The owners can also change interiors and upgrade different amenities to their liking.

The term boutique initially surfaced in the 1980s when a hotel in New York City had been compared to visiting a boutique retail store. For most guests, these unique one-of-a-kind stays are a destination within a destination as they are provided with that certain eloquent ambiance. Space is usually very community-oriented with local neighboring markets and shops adjacent to the hotels.

Who Stays There?

Anyone and everyone, regardless of age and demographic, has displayed an interest in these unique and aesthetic hotels. Most of the visitors have upbeat personalities and express their curiosity through traveling. The guests range from younger generations to older millennials.

What to Expect

Although each property is custom-made to its geographic location, there are a few commonalities within each boutique-style property. Each hotel provides locally inspired food and beverage offerings with architecture that reflects the aesthetics of each destination. The areas usually convey an eccentric personality, exhibiting originality and uniqueness in simple things like the choice of flowers, furniture, designs, and more. These small personalized changes can transform the whole mood and setting of the themed space.

Bottom Line

Boutique Hotels offer upscale amenities glittered with a customized appeal relative to each area. The intricate details and custom art will leave the guests in awe and enhance their overall stay. The boutique sector is one of the fastest-growing segments in the hotel industry, making travelers come back again and again to relive the unique experience.

Erin Smith, Travel Advisor

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Erin Smith — Travel Advisor

I plan effortless group travel crafted around your passions. Connect with the interests — and people — you care about most! Custom getaways + guided tours